Illuminating Success in Irving: How High Value Signs Navigated DFW Airport Approvals for PlayPower’s New Channel Letter Sign
As a global leader in playgrounds, recreational equipment, and outdoor play solutions, PlayPower‘s brand represents innovation, imagination, and quality. Their Irving, TX building deserved signage that reflected those same values.
High Value Signs® was selected to design, permit, fabricate, and install a custom illuminated channel letter sign that would proudly showcase the PlayPower brand on the building’s façade. While the finished sign appearseffortless, the project required months of planning, collaboration, and regulatory coordination behind the scenes.
This project is an excellent example of why selecting an experienced commercial sign company is about much more than fabrication—it’s about understanding the permitting process, managing multiple stakeholders, and solving complex challenges before installation ever begins.
A High-Visibility Corporate Headquarters
PlayPower’s Irving headquarters occupies a prominent industrial office building with excellent visibility from surrounding roadways. However, the location also presented a unique challenge.
The building sits directly within the flight path of Dallas-Fort Worth International Airport (DFW), one of the busiest airports in the world.
Whenever illuminated signage is proposed within certain areas surrounding an airport, additional reviews may be required to ensure the sign will not interfere with aviation safety or distract pilots during aircraft operations.Unlike a typical commercial sign permit, this project required another layer of review and approval before fabrication could begin.
For many businesses, these additional requirements can become confusing and time-consuming. Fortunately, our team has extensive experience navigating complex permitting processes throughout North Texas.
Coordination Between Multiple Organizations
One of the most important aspects of this project was bringing together several different parties, each with their own responsibilities and approval requirements.
Successful completion required close coordination between:
- PlayPower
- High Value Signs®
- The building landlord
- DFW Airport Design, Code & Construction
Every participant played an important role in moving the project forward.
- The landlord reviewed building requirements and authorized improvements to the property.
- PlayPower ensured the branding accurately represented their corporate identity.
- High Value Signs developed sign drawings, coordinated permitting, managed approvals, fabricated the sign, and completed installation.
- DFW Airport’s Design, Code & Construction department reviewed the proposed illuminated signage to verify that it complied with airport regulations and would not create concerns for aircraft operations.
High Value Signs served as the central point of communication throughout the process, helping keep the project organized from beginning to end.
Designing an Illuminated Sign That Represents the Brand
PlayPower’s logo is colorful, energetic, and instantly recognizable.
The finished sign features:
- Individually fabricated illuminated channel letters
- A vibrant illuminated logo cabinet
- Custom color-matched acrylic faces
- Precision LED illumination
- Dimensional construction that creates depth during both day and night
The sign also incorporates the company’s tagline:
“Inspiring the world to play.”
Maintaining the proper proportions between the primary logo and the secondary tagline required careful attention during design and fabrication to ensure readability from both nearby visitors and motorists approachingthe property.
The result is a clean, modern corporate identity that complements the architecture of the building without overwhelming it.
Why Airport Approval Matters
Many business owners are surprised to learn that airport proximity can affect commercial sign permitting.
Airports often review proposed signs located within designated airspace protection areas to evaluate factors such as:
- Brightness of illuminated signage
- Potential glare
- Lighting direction
- Possible confusion with aviation lighting
- Overall impact on airport operations
While each project is unique, obtaining these approvals requires detailed drawings, specifications, lighting information, and coordination with reviewing agencies.
Because High Value Signs manages permitting every day throughout the Dallas-Fort Worth Metroplex, we’re familiar with the additional documentation many jurisdictions require and can proactively address questions before they become delays.
Precision Fabrication
Once approvals were secured, production moved into fabrication.
Each channel letter was manufactured to exact specifications using commercial-grade aluminum construction with acrylic faces and energy-efficient LED lighting.
Attention to detail is especially important on large corporate identity signs because even minor inconsistencies become noticeable from long viewing distances.
Every letter was carefully assembled, wired, tested, and inspected before leaving our production facility.
The illuminated logo received equal attention, ensuring color accuracy matched PlayPower’s established brand standards while producing uniform illumination across the entire face.
Before installation, all electrical components were tested to verify consistent brightness and long-term reliability.
Professional Installation
Installing channel letters on a multi-story commercial building requires experienced crews, specialized equipment, and careful planning. Our installation team coordinated site logistics with property management to minimize disruption to building occupants while safely completing the installation. Each raceway and letter was precisely aligned to ensure the completed sign maintained perfect spacing and visual balance across the building façade. Electrical connections were completed by licensed professionals, and the lighting system was tested before final project completion.
The finished installation creates a striking presence during daylight while providing clean, even illumination after dark.
A Strong First Impression
Corporate headquarters signage serves an important purpose beyond simply identifying a building.
- It communicates professionalism.
- It reinforces brand recognition.
- It helps visitors easily locate the business.
- It creates confidence before customers ever walk through the front door.
For companies welcoming clients, vendors, employees, and partners, professionally designed building signage becomes an extension of the organization’s brand. PlayPower’s new illuminated channel letter sign now provides that strong visual identity while complementing the building’s modern architecture.
Why Experience Matters
Many sign projects involve much more than manufacturing letters.
Permitting, landlord approvals, engineering requirements, electrical coordination, and jurisdictional reviews can significantly affect project schedules if not managed correctly. Having a sign partner experienced inthese processes helps eliminate unnecessary delays and provides a smoother experience from concept through installation. Whether a project involves municipal permitting, landlord design standards, airport review requirements, or electrical inspections, High Value Signs works to manage every step so our clients can remain focused on running their business.
Looking for Channel Letter Signs in Irving or the DFW Metroplex?
Whether you’re relocating your headquarters, opening a new office, or updating your company’s branding, professionally designed illuminated channel letters create a lasting impression while helping customers easily identify your business.
At High Value Signs®, we provide turnkey commercial signage services including:
- Site surveys
- Design assistance
- Landlord coordination
- Permit acquisition
- Fabrication
- Professional installation
- LED sign service and maintenance
From straightforward storefront signs to complex projects requiring coordination with municipalities, property managers, and agencies like DFW Airport, our team has the experience to guide your project from start to finish.
If your business is planning a new location or rebranding an existing facility anywhere in Irving, Dallas, Fort Worth, or the surrounding North Texas area, contact High Value Signs® to learn how we can help bring your vision to life with custom channel letter signage designed to stand out—and approved to move forward.
Frequently Asked Questions – FAQs
How long does it take to install channel letter signs?
Most channel letter projects take several weeks from design through installation, depending on permitting requirements, landlord approvals, fabrication, and inspections.
Can illuminated building signs require airport approval?
Yes. Buildings located within certain airport influence areas—such as near Dallas-Fort Worth International Airport—may require additional review to ensure illuminated signs do not interfere with aviation safety or airport operations.
Do you handle sign permitting?
Yes. High Value Signs manages the entire permitting process, including municipal permits, landlord approvals, and coordination with agencies when additional reviews are required.
Are channel letters energy efficient?
Modern channel letters use LED illumination, providing bright, uniform lighting while consuming significantly less energy than older fluorescent systems.
Do you install channel letter signs throughout DFW?
Yes. We design, fabricate, permit, and install channel letter signs throughout Irving, Dallas, Fort Worth, Arlington, Plano, Frisco, Carrollton, Grapevine, Las Colinas, and the surrounding North Texas area.
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